Opportunity: Lead Buyer Specialist

Job Title: Lead Buyer Specialist

Job Description:

We Need An Agent Who Can Handle 30+ Leads a Month


We are looking for driven self-starters like you. Our business model is to take away the barriers to lead generation and marketing to let you do what you do best... sell real estate. Our company has grown and we need a motivated, results-oriented, and enthusiastic agent.

If you are an ambitious and self-motivated real estate professional looking for a rewarding full-time sales position and are ready for a fresh approach, you will love being part of The Sales Team at Renzo Real Estate.

Here is what we offer:

  • No marketing costs.
  • Advanced marketing and technology systems for success.
  • Amazing training programs.
  • A complete blueprint for success.
  • Opportunity for advancement.
  • Fun and meaningful culture.
  • Days off (Yes, your off time is VERY important to us)

Also, you will receive approximately 30 leads per month!

If you are ready to take your business to the next level, text or email a quick/short video of yourself to 587-227-6204 or hello@renzorealestate.com saying why you think you would be a good fit for the job! 

Job Responsibilities:

  • Consult with clients and determine their needs.
  • Help buyers find a home, negotiate the contract, buy the property and follow up after the sale.
  • Primary duties include follow-ups by phone, text, and email. You will be consistently following up and helping people navigate the real estate process.
  • Must ALWAYS provide absolute world class customer service.
  • Manage incoming leads by phone, email, text and CRM.
  • Regularly, hold open houses, door knock neighbourhoods, and attend events.
  • Consistently network and market to prospect for new customers.
  • Establish a prosperous and long-term real estate career by supporting and learning from other team-oriented agents.
  • Evenings and weekends required.

Job Qualifications:

  • Current Real Estate License
  • Familiarity with the Calgary real estate market
  • Enthusiasm and Grit
  • A great team player
  • Exceptional verbal and written communication (phone, text, email, message, in-person)
  • VERY Quick response times
  • Enjoys negotiating and cultivating a rapport with clients and team members
  • Fast learner with an ability to think quickly on multiple levels
  • Ability to spend a considerable amount of time travelling by car
  • Ability to connect with people quickly and great with meeting new people
  • Forward thinking and perform well under pressure
  • Results-oriented and driven


Location: Calgary, Alberta

Hours: Full Time

Compensation: Commission  

Renzo Real Estate Pairs with RealOffice360™

Renzo Real Estate is proud to pair with Calgary-based CRM provider, RealOffice360™.

Learn all about this amazing CRM, learn how to leverage your CRM, and listen to an exclusive interview with COO Mike McAra on Modern Real Estate Radio


What is RealOffice360™?


RealOffice360™ is an unbelievably simple CRM, business tracker, and daily planner for real estate agents. Rather being just a “data dump” for client information, RealOffice360™ helps you visually build your business plan, cultivate your database towards your goals, and ultimately keeps you focused on what matters most, your deals and your clients.


Who is this program for? 


We built RealOffice360™ for real estate agents seeking a comprehensive yet simple tool to make their lives easier. Specifically, we focused on new agents to the industry and experienced agents who are looking for a new tech tool to help streamline their business. We have built RealOffice360™ for agents of what we call “millennial mindset” in alignment with existing products like the iPhone or Android OS. If sometimes even Facebook feels too complicated, then RealOffice360™ is your simple CRM answer. Beyond that, we built RealOffice360™ for agents looking to get the most out of their days and grow their business around their sphere of influence or existing relationships rather than cold lead generation. We like working with our friends, so we built a platform that helps agents work with their friends, family’s and close relationships first!


How does RealOffice360™ differ from other platforms out there?


There are a bunch of great, elaborate real estate CRM’s out there that will do seemingly everything. The problem is, it practically takes a Ph.D. in Computer Science to get up and running. So, we chose to be different with RealOffice360™ in three key ways:


1)     We keep everything extremely simple

2)     We organize your clients visually

3)     We created built-in “To-Do” lists, for all client life stages.


Everything in RealOffice360™ was built by agent feedback. We know that real estate workdays are extremely busy and that you don’t have time to learn complex technologies promising world automation. We believe that this is why most agents don’t have a true database or alternately, don’t actively use their CRM in their daily business. We want to fix this, we want to give agents the one platform they can pick up in minutes allowing them to finally maximize the value out of all of their existing relationships. This is our difference, we truly want real estate agents  to succeed and the result is the product you see today!

 COO Mike McAra

COO Mike McAra


Where are some of the most common mistakes agents are making with their databases?


Working with agents over the years, we have seen a mistake or two along the way when it comes to databases. Fortunately, most are fairly simple to fix and below we have highlighted our top three most common mistakes.


1.     Not having a database. This is the number one most common mistake for agents, fortunately, this is the easiest one to correct! Whether it is Microsoft Excel, Apple Contacts, Google Contacts, a Rolodex or RealOffice360™, we recommend agents pick one place and put all their client data there going forward. Your database is your business and you need to start building this from the start.


2.     Having multiple databases. The second most common mistake we see is agents having a database but locating them disjointed across multiple platforms. While this is better than no database, how can you expect to keep track of your clients if you have little pieces of information all over the place? Once again this is a quick fix and all it takes is for you to commit to one platform and put all the information in one place from here on out! They say the best time to plant a tree is yesterday, the  second-best time? Today!


3.     Having a massive database. The final most common mistake that we see with agents and their databases is holding on for too long to all those “clients” that never actually were clients at all. The focus of your database should be on helping you build quality relationships rather than just a massive “data dump”. It is very important that agents continue to update and work their databases every day so that they can keep their focus on building relationships that really matter to provide the best return on their investment. . Why send an awesome Birthday Card to someone who doesn’t really know you? We believe in the Pareto Principle or 80-20 rule, where 80% of results come from 20% of clients. So, it’s hugely important to not get lost trying to simply grow your database but rather find out who those 20% are in your database, that will deliver 80% of your commissions!


What should an agent look for when selecting a CRM? 


Agents are bombarded with CRM options. Each platform offers a different edge or angle but ultimately if the CRM doesn’t do the following three things first, then all the bells and whistles don’t really matter. In our opinion those three “must haves” for a CRM are:


1.     Unbelievably Simple to Use. As agents, we don’t get paid to learn a complex CRM. We get paid to do deals. This is why it is so important for any CRM that you select to be unbelievably simple to use. The last thing you want to do is take hours and hours away from your clients trying to learn and re-learn a complex software that is supposed to make life easy when in reality, it just adds stress. We believe that complex CRM’s are a big reason why so many agents don't have a database. It’s just too hard and takes too much time! Don’t succumb to SOS (Shiny Object Syndrome)!


2.     Amazing Client Organization. By definition, a CRM must be able to organize your clients amazingly well. For agents, this means their CRM should be able to track all client data, family data, property information, deals, client-specific notes, activities and lastly give agents the ability to contact their clients directly from the CRM. This is crucial, but we believe it’s only the first step. We believe that for a truly amazing client organization experience, it needs to be visual, you need to be able to see at a glance, who needs your attention, who you should be contacting and who is likely your next deal. If your CRM doesn’t do this, you should consider looking elsewhere. A digital whiteboard anyone?


3.     Streamlined Activity Management/Calendar. What good are organized clients in a database if you don’t know what you need to do with them? This is why the final required component of any CRM is the ability to streamline your activities and know what you need to do next. Some believe that this means it needs to sync with iCal or Google Calendar but we have found the opposite. Appointments are great for those applications but your client activities and “to do’s”, those should be done seamlessly through your CRM.


When looking for a CRM there are going to be a vast number of options and it can become overwhelming. We believe a good approach is to first consider where you are in your business and pick 2 to 3 important requirements for yourself, then narrow the options from there. You know your business best, so it is important to make sure you are making the decision that best suits your needs.


I don't know what to say to my database? Any tips on how I can interact with those in my database?


This is one of the most common questions we get when talking with agents. Most of us know what to do once we have the listing or are working with a buyer, the problem is, what do I do for my database clients. In RealOffice360™ we have built-in customizable checklists, so you always know what you could do next for your clients. For example, each year you could do some of the following items below:


·       Write them a Personal Note

·       Send Tickets to them for an Event

·       Send them a Calendar

·       Give a Note Pad

·       Give Car Wash Gift Card

·       Send Flowers

·       Send a Restaurant Gift Card

·       Send a Relevant Book

·       Celebrate Home Purchase Anniversary with a card

·       Celebrate Birthday with a card

·       Celebrate Wedding Anniversary with a card

·       Go for Lunch

·       Hold an Annual Appreciation Party

·       Setup Monthly Sales Auto Email

·       Send 1st Quarter Real Estate Update

·       Send 2nd Quarter Real Estate Update

·       Send 3rd Quarter Real Estate Update

·       Send 4th Quarter Real Estate Update

·       Conduct an Annual Real Estate Review

·       Set up Client on Newsletter


The key in our opinion is three-fold:

1.     Just do something,

2.     Do something for your clients that you like too, and

3.     Don’t sell, give value.


As a real estate agent, how often should I be reaching out to my database? 


This is a “loaded” question as all the experts will give you a different number. 12-touch, 33-touch, 49-touch and on and on. It is our belief that no matter how many times you reach out to your database clients, the important point is to do it consistently and the content must be valuable. People do not like to be sold or told how awesome we are at our jobs, they like to receive value.


·       They like to know what is going on with the market as it relates to their home.

·       They like to receive personal notes that are genuine and come from the heart.

·       They like to receive small gifts that have sentimental value.


We have found it best to always try and think from the other side and imagine being in our client’s shoes. What would you like to receive? What would you value? If you start with that default question, you will knock it out of the park!


How can we learn more about RealOffice360™? 


The easiest way to learn more about RealOffice360™ is to check us out at realoffice360.com. We also have Twitter, Instagram, and Facebook but hey, you probably knew that already!


If you prefer to talk to a person, or more specifically the COO, I would love to hear from you too!


Mike McAra, COO, - mike@hia.ca


Thanks for reading I hope you found one or two gold nuggets in here! Happy CRM Hunting!

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Listen to an exclusive interview with Mike McAra on Modern Real Estate Radio

Negotiate Calgary Real Estate

The Ten Tricks to Win in This Market











Power Versus Need

With an increased need to buy or sell comes a decreased position of power in negotiations


Always have a backup plan should your home not sell and know your motivations for selling. Can you rent your home should it not sell? How can you make your home more appealing to the pool of buyers .


Never fall in love with a property until you have waived conditions. The second you need this "one house" the second you have lost your negotiating power. Stay open to other options. The more choice you have, the more power you have.

- A common misunderstanding is all sellers are desperate


In a market with downward pressure price to where the market is going, not where you think it currently is.


Stay one step ahead of the market with your pricing. This is not under-pricing your home or rental property,  instead you are setting yourself up for success. Here you have other active listings help sell your property and not vise versa. Keep records of the homes selling in your neighborhood and position yourself slightly below the homes that are not selling.


Know the market so well that you can jump on a property that a seller has priced to where the market is going. 
These are serious sellers that want to make a deal happen

- Have other listings help sell yours! The other listings do the negotiating for you. 


A stale listing is open to "low ball" offers - but there is hope!


If you are not receiving showings and you have expert marketing around your home, chances are you are overpriced. The most common question from buyers when they see 100 days on market is: Why isn't this home selling? Is there something wrong with it? 

Not to worry if your listing has not been getting the action you suspected. Here are the solutions:

  • Terminate Listing and Re-List with a fresh marketing approach.
  • Re-List with strategic pricing.
  • Ask your Realtor to show you the other listings on the market that you are competing with. Walk through these homes pretending you are a buyer; "Buyer's Eyes."
  • Make sure your home is impeccably clean.
  • Ask your Realtor/Stager for improvements to help this new listing.
- Re-List to Re-Fresh your negotiation power


Make it work by focusing on different terms


Here you put the focus of the negotiation on something that is less important to you. Watch this particular negotiation technique as you have to approach it with tact.

Example: As a buyer you are very flexible on possession day, however, you put in a long possession day and negotiate based on this date. When things become close to an agreement you alter this date to better suit the other party and in return they make the other terms (ex. Price) more favourable for you.

It doesn't always work as motivations for these terms can differ.

- Focus on what is not important to improve your chances of getting what is important


We are all people. Let's let them know where we are at


Too much friction in a residential real estate negotiation does not lead to favourable terms. Sure you might have got your price as a buyer but you have aggravated the person (seller) that will be in charge of your future home before possession.

Write a personal letter to the other party. Explain to them what your motivation is, comment on the nice features of their home, or let them know where you are moving to as a seller and why you are moving. Create a human element to your purchase contract and watch how smoothly this process can be! 

- This works particularly well in multiple offer situations where a seller is deciding between a number of buyers with similar offer prices. 


30% Of conditional deals fall apart. Be next in line! 


You found the home of your dreams but it is conditionally sold. There is still a chance you can get this home, so set yourself up to be the next in line. 

Have your Realtor write a backup offer with you and present it to the sellers. If you reach an agreement, the property will move to you should the current conditional deal fall apart. 

If the seller knows they have another deal waiting, it is likely they will not extend conditions on their current deal. 

- Conditionally sold does not mean sold


Putting an offer in front of a buyer


We are all familiar with buyers writing offers for sellers but have you heard of a seller proposing an offer to a buyer?

This is a great strategy in a buyer's market.  Following a showing, the seller reaches out and makes an informal offer to the buyer. This shows the buyer that you are willing to work with them and perhaps they can be swayed for the right price and terms.

It is important to not come from a place of desperation and instead show the buyer that your home is the right one for them!  

- Turn the process around to sell your home


If you want a deal, find one


In slow markets there are deals to be had but often times they are not visible by the list price alone.

Some sellers would accept offers quite a bit below their asking price but they are not willing to reduce their asking price below a certain value. The only way to snatch the lowest price on these is by submitting an offer. 

Here you must be prepared to walk away if the seller's response does not fit where you wish to be. Yes, some sellers may be offended but at the end of the day you are giving them an out. From there the seller can move on to their purchase or next stage of life.  

Note, if you really want the home this is not advisable as too low of an offer could offend the seller and they can choose to not work with you as a buyer.

-Play the odds


A win is a win!


The winner's curse is less a tip or strategy as it is a psychological hurdle. Have you ever received exactly what you wanted only to be left wondering, could I have gotten more? If so, you have experienced the winner's curse. 

When sellers accept a buyer's first offer, the buyer wonders if they should have offered less. When a seller's home sells right away, they wonder if they should have asked more. 

9 Times out of 10 you got what you wanted because you did everything right! You priced perfectly or you offered exactly the right price.

- Jump for joy! You did everything right


Everyone wants the same thing


In real estate we are all after a common goal. Buyers want to buy and sellers want to sell. We need to respect each other's needs and have our negotiation come from the right place.

Make sure you let the other party know you are coming from a place of "Mutual Purpose" and "Respect" 

Mutual Purpose means that others perceive that we are working toward a common outcome in the conversation, that we care about their goals, interests, and values. And
vice versa. We believe they care about ours” - Crucial Conversations: Tools for Talking When the Stakes are High.

Renzo Real Estate Skating Event

On February 24, 2018, The Renzo Real Estate Agents all got together to treat their amazing clients to a day of fun and skating. There was a tremendous turnout, and the weather was perfect. As a Calgary Real Estate Brokerage, Renzo Real Estate strongly believes in the power of bringing people together and providing more than just a standard real estate experience. 

Have a quick look at some of the wonderful highlights of the event!

Video Credit: Chris Adam

Calgary Real Estate Forecast 2018

Welcome to Renzo Real Estate's quick recap of The Calgary Real Estate Board's (CREB) Forecast for 2018. This year is expected to be very similar to 2017 with modest growth. 

Throughout the forecast, CREB's highly regarded, chief economist, Ann-Marie Lurie, highlighted that we are on a "bumpy" recovery. The ups and downs of the real estate market are no stranger to Calgarians, however, this recovery is expected to be much more gradual than in previous years. 

This is perfectly displayed in net migration patterns. Net migration is one of the strongest indicators of price growth in real estate markets. Have a look at Calgary's expected net migration. 

Calgary Net Migration

In 2010, there was a sharp decrease in net migration and sales eased dramatically, but look at the instant rebound in 2011. 

In 2016, there was another year of negative net migration, but the growth is telling a different story than in previous cycles. This points to the bumpy recovery path. 

CREB also drew attention to the changing mortgage rules and rising interest rates. Ann-Marie Lurie indicated that this could cause an increase in sales for the entry-level homes and attached sector. That said, the apartment sector is expected to continue to ease as the inventory levels are very high and more product is expected to come on the market in 2018. 

Have a quick look at the Calgary Real Estate Forecasts Recap for 2018

Download the full report

Watch the quick recap below.